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Lucozade Energy

Redesign of Britain's no 1 energy drink - dynamic new brand identity and pack graphics retaining the iconic status and visual impact of Lucozade Energy - no nonsense, energising refreshment for the 21st century. Seachange have been brand guardians for the past seven years.

Lucozade Alert

NPD launching Lucozade into a new category. Echoing the distinct branding of Lucozade Energy, Lucozade Alert contains caffeine to sharpen mental performance. Clear product benefit communication and differentiation are achieved through the use of silver and the distinctive 'brainwave' graphic.

Ribena 100% Pure Juices

Ribena's biggest ever NPD launch. Building on existing Ribena brand equity with an added personal touch, the identity is an explicit communication of the proposition. Beautifully shot photography and engaging copy tell the story of British fruit and the brand's 60 year relationship with blackcurrant growers.