Testimonial
‘Working with Seachange has been a truly enjoyable experience. They have a real ability to cut through to the brand’s core values and successfully reflect this through inspiring creative work. They’re a truly excellent design agency who make design development feel like an easy process’.
Brand Manager,
Ribena
Brief
To reposition Ribena as a more adult brand with stronger health credentials (perceptions of naturalness), developing a revolutionary Ribena logo, new 500ml bottle structure and pack graphics to work synergistically across the range and extend to future product and flavour launches.
Ribena Original Blackcurrant
Ribena Really Light Blackcurrant
Ribena Cranberry and Blackcurrant
Ribena Really Light Raspberry and Pomegranate
Ribena Really Light Blueberry
